據外媒報道，今年法國數家大賣場陸續試賣外觀扭曲、但營養價值不變的“丑蔬果”，以減少食物浪費，目前該活動在法國蔓延開來。
由于多數消費者挑選蔬果時，習慣以果實端正、顏色鮮嫩為選擇標準，于是約有10-30%的丑陋蔬果被浪費。本次活動期間恰逢世界糧食日，旨在減少蔬果浪費。
部分原文報道如下：
Following the first 'Ugly Vegetables“ sales campaign in an Intermarché in Provins a little over 6 months ago, the project is spreading all over France in partnership with the Cantine California food truck. Parisians will be able to taste their ugly fruit and vegetable specialities until the 19th October.
This partnership coincides with the revival of Intermarché‘s campaign launched in March as well as anti food wasting day which is on the 16th October. For the occasion Intermarché will carry out the operation in 1,800 sales points.
相關鏈接：<http://www.freshplaza.com/article/129242/Promotion-of-ugly-fruits-and-vegetables-spreads-throughout-France>
<http://www.freshplaza.com/article/121221/Auchan-and-Monoprix-follow-Intermarch%C3%A9-and-Leclerc-in-ugly-fruit-campaign>
日期：2014-10-21
