據外媒報道，以有機、天然食品為主的美國全食連鎖超市（Whole Foods Market Inc.）為扭轉其價格偏高的形象，宣布將于明年開始開設另外一個價廉物美的超市，以滿足千禧代追求健康食品的現實需求。
為迎合年輕一代消費者對有機和天然食品的興趣，全食超市在周三宣布，將從明年開始擴大公司的業務范圍，在不影響現有全食超市銷售的情況下開拓另一個價格低廉，但保持高品質新鮮食品的連鎖超市。
全食的聯系首席執行官羅布（Walter Robb）稱，新的廉價超市將會具備“現代、流線型設計、創新的技術以及策展選擇”，為任何追求高品質新鮮食物的消費者提供優惠的價格。
部分原文報道如下：
Whole Foods （WFM） is trying to change its reputation as a grocery with fresh food at high prices by opening a separate chain of lower-priced stores aimed at Millennials.
The new stores will cater to a younger generation of shoppers who are still interested in organic and natural foods but want a different shopping experience, executives said.
The company made the announcement Wednesday as part of its second-quarter earnings release. Whole Foods shares fell after the earnings announcement missed analyst expectations and continued to trend down Thursday, slumping nearly 10% to $43.07.
原文鏈接：<http://www.usatoday.com/story/money/2015/05/07/whole-foods-cheaper-millennial-chain/70934302/>
日期：2015-05-08
