據(jù)外媒報(bào)道，3月9日麥當(dāng)勞公司發(fā)布報(bào)告顯示，2月份全球銷售繼續(xù)下跌1.7%，大幅超出分析師下滑0.3%的預(yù)期。麥當(dāng)勞公司警告稱，為了挽回銷售額，該公司需要改革。
財(cái)報(bào)顯示，美國(guó)開張超過13個(gè)月的連鎖店的同店銷售大跌了4%，比起分析師預(yù)期的0.7%跌幅有大幅距離。另外，亞太、中東和非洲地區(qū)的同店銷售也大跌4.4%，同樣低于分析師預(yù)期的3.1%跌幅。
部分原文報(bào)道如下：
McDonald's Corp. 's key sales measure for its U.S. restaurants slid last month, underlining the challenges for new Chief Executive Steve Easterbrook in turning around the world's largest fast-food chain.
Sales at McDonald's U.S. restaurants open at least 13 months fell 4% in February from a year earlier, compared with analysts' expectation of a 0.7% drop, according to Consensus Metrix. Globally, the drop in same-store sales was 1.7%, compared with expectations for a 0.3% decline.
原文鏈接：<http://www.wsj.com/articles/mcdonalds-u-s-same-store-sales-fall-4-in-february-1425903434>
日期：2015-03-10
